By Chris DiGiovanni 
Posted in According to Fit Small Business’s editorial website, nearly 40% of people will stop interacting with a poorly designed website. Another 38.5% will judge a business based on the site’s appearance. If you lack experience building PPF websites, your company could suffer.
Before that happens, consider hiring a web design and development company specializing in paint protection film websites. Not sure how our services can improve your website? Read on to discover six elements of effective PPF websites we can feature in yours!
1. Appeal to Protective Film Site Trends
Working with a web design and development agency will allow you to compete with other PPF websites. You can follow the latest web design and development trends to stand out online.
Consumers may recognize that you’re ahead of the curve based on your site. You can see an example of micro-animations on the Chicago Auto Pros website.
To determine which website design and development trends to follow, work with an auto detailing digital marketing agency like Detailers Roadmap. Our team will ensure you apply trends that are relevant to your target audience. Our experience and expertise can give you a competitive advantage in the PPF industry.
2. Maintain Brand Consistency
A well-designed website enhances brand visibility and credibility. In fact, 48% of people consider a website’s design as the primary factor in assessing credibility, according to the online publication Small Business Trends.
A website design agency like Detailers Roadmap will ensure you maintain brand consistency on every page while applying these paint protection site tips.
Your brand guidelines should include your:
- Voice
- Tone
- Personality
- Vision and mission statements
- Brand values
- Logo
- Color palette
- Font styles
- Imagery styles
If consumers see different brand elements on multiple pages, they may get confused. They could leave your website, causing your bounce rate to increase. A high rate will hurt your organic search engine rankings.
Low search engine rankings will reduce your brand visibility and website traffic. Before that happens, consult a digital marketing agency. We’ll help you develop a distinct brand.
3. Simplify the Navigation
Visitors should have no issues exploring your website. If they find it difficult to find the information they need, they may bounce. While building PPF websites, simplifying your page hierarchy is key.
Start with your core pages within the top navigation bar, including the following:
- Home page
- About Us page
- Services page
- Blog
- Content page
Direct visitors to more information by adding sub-pages beneath these core pages. For example, perhaps you offer multiple types of paint protection film, including matte and color-changing films. You can find an example of organizing navigation subpages on Paint Protection of Charlotte.
If your website features long pages, add navigation links to the footer. Having more than one way to find these pages will encourage visitors to explore your site.
As they linger, your website’s dwell times will improve. Higher dwell times can benefit your organic search engine rankings. If visitors easily find the information they need, you could generate more conversions.
4. UX Website Design for PPF
Offering visitors a positive user experience (UX) will benefit them to stay and explore. It can also boost your organic search engine rankings. Higher rankings will help you generate brand awareness, website traffic, and leads.
To offer a positive UX, our PPF web development team will prioritize the following:
- Fast page load times
- White space
- Readability
- Mobile optimization
- Navigation
- Ease of use
Improving the website’s UX can improve your conversion rate by 200%, according to review platform Finances Online. Consult a trusted digital marketing agency with experience in UX website design for PPF like Detailers Roadmap. We’ll ensure you follow Google’s Core Web Vitals, improving the site’s UX and rankings.
Optimize Site Speed
A slow website could frustrate potential customers. They’ll leave without learning about your PFF services. Run your current site through Google’s PageSpeed Insights tool to determine what’s causing it to lag.
We can improve page load times by:
- Compressing images
- Limiting redirects
- Using browser HTTP caching
Add White Space
White space will give your content breathing room, making it easier for visitors to explore each page. Otherwise, cluttered pages will overwhelm visitors. They won’t know where to direct their attention, which can lead to bounces.
We’ll add space between page elements to improve the UX and readability.
Prepare for Mobile Devices
Google uses mobile-first indexing (checking the mobile version of websites when determining rankings). We’ll ensure your site is optimized for all devices. Otherwise, visitors using a phone or tablet may struggle to explore your content.
After applying these paint protection site tips, we’ll test it on multiple devices. We’ll complete forms, read content, and confirm it’s easy to navigate.
5. SEO PPF Web Development Techniques
Search engine optimization (SEO) can help your site rank higher on Google and other search engines. Improving organic rankings can help you attract new customers to your brand.
Work with an experienced digital marketing agency that offers SEO marketing services. We’ll ensure you create a comprehensive SEO strategy. There are four types of SEO:
- On-page
- Off-page
- Technical
- Local
On-page SEO includes optimizing your content using keywords that customers use during online searches. Off-page SEO involves directing people to your site from other websites using backlinks.
Technical SEO focuses on improving the backend of your website to offer a positive UX. Local SEO includes generating reviews and optimizing your Google Business listing.
Outsource your SEO marketing to an experienced digital marketing agency. They’ll ensure your strategy covers the complexities of each type of SEO.
6. Conversion Rate Optimization
Optimize your website for conversions by adding multiple lead-generation opportunities. For example, we’ll add buttons to the header and footers. Including forms on multiple pages can encourage additional conversions.
Our digital marketing agency can use A/B testing to determine what language or imagery helps you generate more conversions. Your website will attract more customers and boost your ROI.
Create Stunning Paint Protection Film Websites
A well-designed, functioning website can help your PPF business stand out from competitors. Trust an agency with experience creating paint protection film websites. The best PFF websites attract new customers and grow businesses!
Our team at Detailers Roadmap can create your new site. Trust our outstanding customer support, transparent pricing, and ability to get you qualified leads. Book a demo today!
